THE UPSIDE TO THE DOWNTURN
At last, things are starting to look up. The global downward economic trend is becoming less steep worldwide and we see signs that a farewell to the recession will be in order by the end of the summer.
A BIG CHANCE FOR CREATIVITY
Somebody somewhere once said: “A bad economy is a big chance for creativity.” As a product company that’s fueled by creative energy, we have taken this maxim quite literally and challenged ourselves to use the economic downturn as a chance to make some bold and original moves.
BEAUTY AND THE BUDGET
People are spending less, but not on luxuries they feel they deserve. Sabrina looks at how salons can make a salon service an expense clients enjoy as a good value.
WHEN BUSINESS GIVES
YOU LEMONS
Seeking (and heeding) words of wisdom from experts and elders is a founding principle of Bb. Here, Marty Flaherty does just that.
MERCHANDISING 101:
PRESENTATION IS EVERYTHING
Better visual merchandising does not require a grand investment. Here are small changes you can make to your shelves and displays – at little or no cost – to boost your sales.
GO THE EXTRA MILE
Connie Voines looks back at the Bb. cultural standards that have made our Network one of hairdressing’s most elite groups.
NE SPEAK:
BRINGING SERVICE BACK
The manner in which you provide your services is as important as the quality of the services themselves – it can be the difference between a one-time and a faithful client.
BEST CASE:
CLIENT LOVE
While price incentives and deals can offer your clients a certain kind of monetary value, you can create emotional value by making them feel like they’re your number one, too.
REQUIRED READING
(to stay in the know, on top of your game, ahead of the curve, in the black…)
IDEAS? COMMENTS? WRITE TO US!